Week 4 Discussion Coursework Example | Topics and Well Written Essays - 1000 words

Week 4 Discussion - Coursework Example Clear accountability and responsibility of members of the team; all team members should have an apparent understanding of their roles in the project (Kerzner, 2013). There should also be frequent monitoring as well as measurement of milestones, time, equipment and people schedules. Correctly done schedule control as well gives the primary hint that initial planning might not be going as per the schedule. The initial step is to identify as well as engage with the main stakeholders. Have talks, an official stakeholder consultation or a problem definition seminar, but it is important to begin the hunt for extra data on the business need. Secondly, after gaining a grasp on what the business need entails, begin to translate and construe that need into a structured problem or explanation of the scope. More importantly at this phase is to write down the business need into an understandable language (Kerzner, 2013). Thirdly, after clarifying and agreeing on what the existing business need is, the process of brainstorming ideas of how the need can be addressed begins. Another very crucial part of this task on any project is to deal with the change of business needs right from the beginning of any business project. Building firm relationship with stakeholders is the final phase. Lack of good relationships amid the business stakeholders and the project team stakeholders, as well as the supporting technical members, can make the project fail. b. Obstacles and how to overcome Communication and Language: The prioritization and precise nature of needs usually differ with a projects stakeholders. Diverse interpretations are usually discovered very late in the development cycle, when alterations entail a lot of effort and cost. Creating a prototype all through requirements gathering can assist to settle any disparity in understanding. Overbooked

Managing Information Technology Essay Example for Free

Managing Information Technology Essay Question #1: What would be your prioritized list of IT investments? Four IT investments need to be prioritized; 1. 2. 3. 4. Ecommerce Web sales Aligning the various systems (legacy, SAP, ERP) together. Hire relationship managers Make IT a â€Å"partner† 1. After only 3 years, KL’s Web sales have reached $156M, equalizing its in store sales, and now represent 15% of total sales. This is very encouraging and exciting. KL needs to continue to invest in Ecommerce Web sales in order to continue this great growth. Selling via the Internet should be a priority because it’s cheaper than your ordinary brick and mortar sales points, there is less overhead expense, and this market is growing exponentially. The company should work towards gaining the most market share possible developing an industry leading website, timely and dependable delivery, and customer service. Accomplishing the above means getting all the company sharing information and data more efficiently (see point #2). 2. KL has a complex IT infrastructure with various systems in use around the world. The result is a frustrated bunch of employees upset with the fact that communication data sharing is awful. To remedy this the company needs to invest more in training to get the whole company, including the USA, to use SAP as soon as possible. 3. Assign/hire relationship managers to improve information sharing, facilitate plans, priorities, communications, and relationships, and in turn get the whole system to work together. 4. To avoid such problems in the future, KL needs to make IT a â€Å"partner† in the decision making process. In other words, the company needs to better involve IT in company strategy and tactical planning. With the IT team, the company needs to develop and define an Enterprise Operating Model and Architecture that include business strategy, current IT assessment, IT strategy and IT plans. Question #2: Would your colleagues on the executive committee agree with your selection and prioritization? The above priorities should be well received because they solve or improve many of the frustrating employees around the company. This answer will look at each division (upper management, sales marketing, order fulfillment and distribution, and ITS) and see why the four IT priorities should be well received by the executive committee. The KL upper management is on record stating that the company has IT challenges â€Å"†¦around coordinating the various, and at times conflicting, business priorities across the enterprise. We sure could use better IT tools for this as well as ready access to timely performance data.†, CEO Joseph Campbell. In addition, COO Jens McCreary stated that the company needs to improve global supply-chain management and leverage the expertise to outpace out competitors and cut our operating costs†¦Ã¢â‚¬  Considering these quotes it’s safe to assume that the CEO and COO should be accepting of these four IT priorities because will want to see IT provide better services in order to reach their goals. The products, manufacturing and distribution divisions of the company want to see SAP standardized and compatible across the company in order to better share information. Priorities #2 and 3 should please this division. Sales marketing hope to see inter-operating unit and communications and coordination issues to be resolved and they need real-time data. Priorities #1, 2 and 3 should encourage the sales and marketing team. The order fulfillment and distribution divisions need capabilities to forecast sales and manage our product and cash flows need to be more competitive. They want to be able to deliver in a J.I.T. basis (optimize effectiveness) and have data integration between the legacy systems, SAP, Oracle, etc. These issues should improve with priorities #2 and 3 and this making these priorities acceptable to this division. Finally, the information technology services (ITS) claim that not spending enough on IT (more spent on production and sales), and Web and ecommerce should be priority. Priorities 1 to 4 all favor the ITS team, and therefore should be well received.

Assyrian Warfare :: essays research papers fc

Assyrian Warfare During Mesopotamian times, wars were what divided ruling periods. There were many different peoples that dominated Ancient Mesopotamia and the Assyrians were one of them. The Assyrians prospered mainly because of their divine talent to defensively resist and offensively overwhelm their enemies. At no point of Assyrian rule was there ever a time without conflict of some sort. The Assyrians were known to have a powerful, ruthless army. The army was the largest Middle East or Mediterranean fighting force that had ever been seen. It is believed that God himself promised the Israelites that if they disobeyed Him he would allow them to be taken up and carried away to foreign lands. His promise is explained in Isaiah 5:26-29. It reads, â€Å"He will whistle to them from the end of the earth; Surely they shall come with speed, swiftly. No one weary or stumble among them No one will slumber or sleep Nor will the belt on their loins be loosed, Nor the strap of their sandals be broken; Whose arrows are sharp, And all their bows bent; Their horses’ hooves will seem like flint, And their wheels like whirlwind. Their roaring will be like a lion, They will roar like young lions; Yes, they will roar And lay hold of the prey; They will carry it away safely, And no one will deliver.† Israel’s rebellion angered God and it led to war with the invincible Assyrians. The Northern Kingdom of Israel was wiped out. â€Å"Why were the Assyrians at war so much?† is a likely question to arise when discussing these people. And in my eyes the answer is simple. For land and power. The map of the beginning of the Assyrian empire compared to the end of the Assyrian empire shows great difference. It is obvious that much expansion took place during this rule. Like the Chinese Han dynasty, there was an explosion of territory growth in the Assyrian time period. Not being able to control all the land and people was the Hans’ weakness and led to their downfall. The Assyrians had an interesting policy that eliminated this problem. They would deport defeated nations and led them to captive lands. This would destroy the individuals’ sense of nationalism and would cause them to be much more willing to submit to Assyrian rule. They figured that the less people would resist, the less problem they would have with their captives and it worked well for them. Assyrian Warfare :: essays research papers fc Assyrian Warfare During Mesopotamian times, wars were what divided ruling periods. There were many different peoples that dominated Ancient Mesopotamia and the Assyrians were one of them. The Assyrians prospered mainly because of their divine talent to defensively resist and offensively overwhelm their enemies. At no point of Assyrian rule was there ever a time without conflict of some sort. The Assyrians were known to have a powerful, ruthless army. The army was the largest Middle East or Mediterranean fighting force that had ever been seen. It is believed that God himself promised the Israelites that if they disobeyed Him he would allow them to be taken up and carried away to foreign lands. His promise is explained in Isaiah 5:26-29. It reads, â€Å"He will whistle to them from the end of the earth; Surely they shall come with speed, swiftly. No one weary or stumble among them No one will slumber or sleep Nor will the belt on their loins be loosed, Nor the strap of their sandals be broken; Whose arrows are sharp, And all their bows bent; Their horses’ hooves will seem like flint, And their wheels like whirlwind. Their roaring will be like a lion, They will roar like young lions; Yes, they will roar And lay hold of the prey; They will carry it away safely, And no one will deliver.† Israel’s rebellion angered God and it led to war with the invincible Assyrians. The Northern Kingdom of Israel was wiped out. â€Å"Why were the Assyrians at war so much?† is a likely question to arise when discussing these people. And in my eyes the answer is simple. For land and power. The map of the beginning of the Assyrian empire compared to the end of the Assyrian empire shows great difference. It is obvious that much expansion took place during this rule. Like the Chinese Han dynasty, there was an explosion of territory growth in the Assyrian time period. Not being able to control all the land and people was the Hans’ weakness and led to their downfall. The Assyrians had an interesting policy that eliminated this problem. They would deport defeated nations and led them to captive lands. This would destroy the individuals’ sense of nationalism and would cause them to be much more willing to submit to Assyrian rule. They figured that the less people would resist, the less problem they would have with their captives and it worked well for them.

Discrimination of black people and white people Essay

This story, Black Boy is a great book that describes how the author, Richard Wright, suffered in the South of the United States during the time when there was still a lot of discrimination throughout the country. Since the author explained many of his horrible experiences in the past, this book cannot be written in a thin book. This thick book is full of his great experiences that wanted to be read by many people in the world in order to let everybody know the disasters of racism. This racism affected Richard Write a lot and he had to adapt to the environment that he was in, although he didn’t know how he should act in front of white people in the beginning of the story. There are not many examples in the beginning of the story since Richard was a little boy, and he still didn’t know about racism. He did know that something was different between black and whites, but he wasn’t able to understand it since he was too young. He even talks to himself in Pg. 49 that â€Å"I had heard that colored people were killed and beaten, but so far it all had seemed remote. There was, of course, a vague uneasiness about it all, but I would be able to handle that when I came to it. It would be simple. If anybody tried to kill me, then I would kill them first. † After this, he realized the harshness of racism around his society when Uncle Hoskins got shot by a white man when he was at the saloon. And the reason is just because a black man was earning a lot of money and the white man became jealous. Also after this scene, there is an another example in Pg. 172 where he met his classmate, Ned Greenley who had lost his brother since the whites shot him for a specific reason. Ned said, â€Å"Th-they said he was fooling with a white prostitute there in the hotel. † Richard was shocked since he could be in those kinds of situations at any time. Richards starts to think of really going to North soon as possible now. In Chapter nine, there is a scene that is really harsh where Richard sees it, but could do nothing. This scene is at the clothing store for black people where Richard worked. The black employees were treated like slaves in the store; the white owners would push, kick, or slap the blacks. Although Richard saw this scene many times, he never got used to it. Another big thing is the time when Richard sees a black woman getting raped by two white men. This is a part from the book that describes how evil this time of period was. On Pg. 179, it says, â€Å"White people passed and looked on without expression. A white policeman watched from the corner, twirling his night stick; but he made no move. I watched out of the corner of my eyes, but I never slackened the strokes of my chamois upon the brass. After a moment or two I heard shrill screams coming from the rear room of the store; later the woman stumbled out, bleeding, crying, holding her stomach, her clothing torn. When she reached the sidewalk, the policeman met her, grabbed her, accused her of being drunk, called a patrol wagon and carted her away. † When I read this scene, it really hurt my heart. I couldn’t believe that the police didn’t do anything at all and although the policeman knew that the black woman was raped, he accused her of being drunken. Richard could have thought of saving the woman, but if he did something to the whites, he could be killed. Therefore, Richard wasn’t able to do anything. All he could do was to feel sorry for the lady. This doesn’t mean that Richard didn’t worry about the woman, it was the way how he had to act in the South. After Richard realizes the social cycle between the whites and the blacks at his work place, he sacrifices his morals to save more money. He begins to bootleg liquor to sell to white prostitutes in the hotel that he worked at. After that, he involves in a ring for scamming tickets. Then, he quickly amasses enough money to move out to the North. Although Richard was working earnest, he quits it because it was very hard to collect money if he had worked earnestly. Since Richard Write had an experience that he does not want to experience anymore, he was able to write this book, which would tell all the readers that discrimination or racism is not a good thing to do. He explained how he had to act as a black man; if he didn’t act like a black man, he might have not gotten the chance of writing this book. Richard Write had explained how blacks should act as a black, and although many horrible things were occurring around him, he wasn’t able to change it since he was just a black man. I feel that Richard really wanted to resist against the white men but if he did, he knew that he was going to be dead. Although in the beginning of the story, he said that, â€Å"If anybody tried to kill me, then I would kill them first†, as a result he wasn’t able to disobey the whites because he was scared of death. Since he was able to adapt to the society that he was in, he was able to earn money and was able to go to the North to have a better life.

KM Tutorial Ans

208KM Tutorial 5 Ans Question 1 Ans Show why R&D management is dependent on industrial context. Answer: This question explores the extent to which students understand the importance of industrial context. R&D operations in the industrial chemical industry will be completely different from those in the food industry. For example, R&D managers in industrial chemicals companies may not have to deal with brand managers, whereas in the food industry brand managers will be very influential. Similarly, consumer research scientists will have a significant influence on decision making in consumer markets but not in industrial markets.Question 2 Discuss the range of operational R&D activities. Answer: Figure 8. 1 illustrates the R&D operations commonly found in almost every major research and development department. They may have different labels, but within Siemens, Nokia, BMW and Shell such operations are well documented. In smaller organisations the activities are less diverse and may inclu de only a few of these operations. This section explains what activities one would expect to find within each type of R&D operation. To help put these activities in context, Figure 9. shows how they relate to the product life-cycle framework. They are: Basic Research Applied Research Product Development Technical Service Question 3 What was the traditional view of R&D? Answer: After the Second World War, research and development played an important role in providing firms with competitive advantage. Technical developments in industries such as chemicals, electronics, automotive and pharmaceuticals led to the development of many new products, which produced rapid growth. For a while it seemed that technology was capable of almost anything.The traditional view of R&D has therefore been overcoming genuine technological roblems, which subsequently leads to business opportunities and a competitive advantage over one's competitors. Question 4 Not all firms invest in R;D. What should be th e level of expenditure on R;D for a firm? Answer: One of the most useful guides is to look at industry average expenditure. This will provide a guide to what a firm in a particular industry probably an annual budgetary basis. It requires a longer-term approach enabling knowledge to be acquired and built up over time.This often leads to tensions with other functions that are planning projects and activities. It is unusual for unlimited funds o be available, and hence business functions usually compete with other departments for funds. A great deal depends on the culture of the organisation and the industry within which it is operating (see Chapters 3 and 6). Pilkington, for example, spends proportionally large sums on R;D -many say too much – especially when one considers its more recent performance (Financial Times, 1998). Other companies spend very little on R;D but huge amounts on sales and marketing.This is the case for the financial services industry. So, one of the most difficult decisions facing senior management is how much to spend on R;D. Many companies now report R;D expenditure in their annual reports. It is now relatively easy to establish, for example, that Rubbermaid spent 14 per cent of sales on R;D in 1994; however, exactly how the company arrived at this figure is less clear. Question 5 What are the main strategic activities of R;D? Answer: The management of research and development needs to be fully integrated with the strategic management process of the business.This will enhance and support the products that marketing and sales offer and provide the company with a technical body of knowledge that can be used for future development. Too many usinesses fail to integrate the management of research and technology fully into the overall business strategy process (Adler et al. (1992)). A report by the European Industrial Management Association (EIRMA, 1985) recognises R;D as having three distinct areas, each requiring investment: R;D for e xisting businesses, R;D for new businesses and R;D for exploratory research (see Figure 8. ). These three strategic areas can be broken down into operational activities: 00 defend, support and expand existing businesses; drive new businesses; and broaden and deepen technological capability. Discuss some of the strategic pressures on R;D. Answer: In virtually all R;D functions there is a trade-off between concentrating resources in the pursuit of a strategic knowledge competence and spreading resources over a wider area to allow for the building of a more general knowledge base. Figure 8. 5 shows the demands on technical resources.The growth of scientific and technological areas of interest to the firm pressurises research management to fund a wider number of areas, represented by the upward curve. The need for strategic positioning forces the decision to focus resources and build strategic knowledge competencies, represented by the downward curve. Question 7 What is meant by technol ogy leverage? Answer: While it is tempting to say that technology influences the competitive performance of all businesses, in reality some businesses are more heavily influenced than others.In many mature and established industries, the cost of raw materials is much more of an influence on the competitive performance of the business than are technology developments. For example,the price paid for commodities like coffee, cocoa and sugar can dramatically influence profits in many food industries. Even if the business was to substantially increase the level of R;D nvestment, its competitive position would still be determined by raw material prices.Several attempts have been made by industry to quantify this factor when considering the level of R;D investment required. Scholefield (1993) developed a model using the concept of technology leverage. This is the extent of influence that a business's technology and technology base have on its competitive position. In general, technology le verage will be low when the influence of raw material and distribution costs and economic growth is high. High-volume, bulk commodity products would fall within this scenario.

Free Essays on Weblogs And Emergent Democracy

Introduction Ten years ago, if someone told you that in 10 years there would be just shy of a billion Internet users, more than 100 billion Web pages, and trillions of dollars of commerce based on a globally connected network, you might have thought the person insane. It was difficult to imagine then, as it is difficult to imagine now. Internet is developing at an escape speed, millions of thousands of virtual communities such as online games, weblogs, social networks, mailing lists, Instant messaging, regular IRC channels, etc, established .Among them, weblog boosts in recent years. Replacing the high-cost, venture-funded Web site with one that is intensely personal and built around the connectivity between people and ideas, weblogs play more and more important role in today’s society. It's no accident that weblogs are increasingly turning up as the top hits on search engines, since they trade in the same currency as the best search engineshuman intelligence, as reflected in who's already paying attention to what. As Joi said developers and proponents of the Internet have hoped to evolve the network as a platform for intelligent solutions which can help correct the imbalances and inequalities of the world. however, the Internet of today is a noisy environment with a great deal of power consolidation instead of the level, balanced democratic Internet. In 1993 Howard Rheingold wrote[2], We temporarily have access to a tool that could bring conviviality and understanding into our lives and might help revitalize the public sphere. The same tool, improperly controlled and wielded, could become an instrument of tyranny. The vision of a citizen-designed, citizen-controlled worldwide communications network is a version of technological utopianism that could be called the vision of "the electronic agora." In the original democracy, Athens, the agora was the marketplace, and moreit was where citizens met to talk, gossi... Free Essays on Weblogs And Emergent Democracy Free Essays on Weblogs And Emergent Democracy Introduction Ten years ago, if someone told you that in 10 years there would be just shy of a billion Internet users, more than 100 billion Web pages, and trillions of dollars of commerce based on a globally connected network, you might have thought the person insane. It was difficult to imagine then, as it is difficult to imagine now. Internet is developing at an escape speed, millions of thousands of virtual communities such as online games, weblogs, social networks, mailing lists, Instant messaging, regular IRC channels, etc, established .Among them, weblog boosts in recent years. Replacing the high-cost, venture-funded Web site with one that is intensely personal and built around the connectivity between people and ideas, weblogs play more and more important role in today’s society. It's no accident that weblogs are increasingly turning up as the top hits on search engines, since they trade in the same currency as the best search engineshuman intelligence, as reflected in who's already paying attention to what. As Joi said developers and proponents of the Internet have hoped to evolve the network as a platform for intelligent solutions which can help correct the imbalances and inequalities of the world. however, the Internet of today is a noisy environment with a great deal of power consolidation instead of the level, balanced democratic Internet. In 1993 Howard Rheingold wrote[2], We temporarily have access to a tool that could bring conviviality and understanding into our lives and might help revitalize the public sphere. The same tool, improperly controlled and wielded, could become an instrument of tyranny. The vision of a citizen-designed, citizen-controlled worldwide communications network is a version of technological utopianism that could be called the vision of "the electronic agora." In the original democracy, Athens, the agora was the marketplace, and moreit was where citizens met to talk, gossi...

Analysis of Marks Spencers International Strategy The WritePass Journal

Analysis of Marks Spencers International Strategy Introduction Analysis of Marks Spencers International Strategy IntroductionBackground to the Marks SpencerPast issues related to MSCurrent business climateReviewing its current international strategyRecommendations BibliographyRelated Introduction This report looks at the current international strategy adopted by MS, what are the past issues of the company, what steps it took during the time of downfall and how did it overcome its mistakes to bounce back in the global market with its new marketing strategy. The report is a mix of the academic research and the case study materials provided from which the final conclusion can be drawn as to the organization should proceed to internationalization or not during current market situations. Background to the Marks Spencer MS as a business organization came into existence in 1884 when it was just a penny bazaar. Today after 125 glorious years of growth and expansion, the company is the biggest retailer in the UK. Its product ranges from clothing, food products and household accessories etc. It entered the international market by franchising in countries such as Canada, USA, France, Belgium, and Ireland etc. By the end of 19th century, the international market was on the verge of collapse due to improper management by the senior management of the company. Thus the company decided to withdraw its presence from the international market and instead concentrate only on the home market. (MS company history 2011) Past issues related to MS MS first entered the global market by targeting Hong Kong and South Africa by exporting its products to these countries under the brand name of St. Michaels. Eventually it terminated its contract with Do dwells, which in turn proved to be a disaster for the company as problems related to the local retailers and franchise did not allow the company to build a strong base in the Asian market. (Bevan 2001). MS targeted the Canadian market through family tie-ups and was successful in operating 275 stores across the country. By the end of the 80’s it entered the US market through purchasing a retail market chain named King’s supermarket and Brooks brothers. But eventually the North American market did not accept MS as a competitive brand due to lack of clear branding and positioning of its products. It was unable to satisfy the customer’s demand; also a large number of competitors did not give MS a chance to sustain itself in the market. (Sparks 2005). MS did not offshore its productions to a different country due to quality concerns. This lead to increase in the cost of production which in-turn lead to charging higher price from the customers. On the other hand, the customers did not find the product that appealing so as to pay a premium price for its products. Similarly MS entered the European market without any strategy to be adopted and mainly on the belief that its current business techniques would hold good in catering these market as well. It started expanding its operations in a haphazard situation without a rational strategic approach to it.   (Mellahi et al. 2002) Current business climate By 2001 the company withdrew all its overseas operations and started concentrating in the domestic market. It is a good decision that they took, as there were many flaws that would have taken a lot of time to rectify along with huge losses to bear. The global market has currently undergone a recession stage where MS was deeply affected by decreases in profit margins by 11% from the year 2005 to 2007. Only during the year 2009 it had performed a profitable business with 17% and 5% increase in profits and market share respectively. Its time when the company is recovering and finding new opportunities to enter the international market with a planned and structured system to target the global consumer retail market. The company has carefully analyzed its past mistakes and then has structured its plans for the future.   The next three years is to concentrate mainly in restoring its stability in the market by improving the marketing of their products into various segments and classifications. At the same time it will set foundation for the future expansion through mediums such as space grows, improving multi-channel retailing and to built its capability further to become an international company. (Cameron et al. 1988) Reviewing its current international strategy On the basis of the past issues within MS and the steps taken to cater the current business climate, we have seen the changes related to the target market, mode of entry in the new market, benefits to enter new market, rectification of past mistakes and setting clear objectives for internationalization etc. MS has decided to stabilize itself from the recession and build up its market share in the UK for the next three years; simultaneously working on rational international decisions. These measures show that the company is clear about its vision and mission related to its future. The following points discussed below prove to satisfy me to go forward with the current international strategy, as they have understood the demand in the international market and should implement its strategy accordingly. The current major steps taken by the company are: To enter large markets such as India, China and Europe etc where there is already a demand for this brand. Concentration in one particular market and finishing it first and then moving to another area proves better positioning and marketing for the product. MS can change its marketing style from product driven to market driven. This helps the company to understand the regional demand of their products and to cater it accordingly. (J MS results and multi year strategy 2010) Franchising is a great option rather than opening their own store. Choosing the appropriate franchisee will improve market capturing and sales in that particular country. E.g. to cater the Indian market MS has tied up with Reliance group. On the other hand, the franchising schemes cannot be same in all the countries due to political, economic and social factors. This could create operational problem for the company in the long run. (Quinn and Doherty 2000) Concentration on brand positioning and brand awareness is been done so that the market is aware of the different products and brands the company is offering. Thus there will be no confusing in the mind of the customers related to brands. There can be a possible threat of not accepting a product by different markets or there can be a very low demand for the same. Also MS overseas do not keep food items and accessories unlike UK. Thus it creates huge difference in the brand positioning between two or more countries. (Eyring et al. 2011) The company never grasped the advantage of patented USP such as storm ware clothing range in order to distinguish itself from other company. Today they are looking forward for such restructured range. E.g. fusing storm ware technology into jeans, t-shirts etc. (J MS results and multi year strategy 2010) Flagship stores are to be placed in each region along with supporting stores such as smaller outlets and Internet channels so that the customer can feel a heavy presence of this brand in the market. Amazon platform is currently reliable for the company. (J MS results and multi year strategy 2010) It is practically not possible for the company to perform as planned in its international strategy. There would be uncontrollable factors, which may lead to variations from its objective. The degree of variation can also determine the success and failure of the company. Adequate financial back up is needed for research and development in each particular market. Thus the risk is also high which the company is taking, if not successful in sustaining in the new market there would be huge loss for the company. Recommendations The company should offshore its manufacturing units to different geographic regions so they can cater different markets well. This will change the British brand image to global brand image. Example: Apple Inc is an American company, which contains the software made in Hyderabad, India and the product manufacturing is done in Taiwan. Thus it contains a global brand image. Adopt decentralization system in the organization so that delegation of work can be encouraged, thus involving the regional departments to participate in the major decisions to be taken. Example: Toyota involves every subordinate to participate in the decisions to be taken so that they can receive more opinions before taking any decisions. MS in an umbrella company which involves different products such as food, GM clothing and accessories etc, it has to carefully balance the brand image of all these products simultaneously. It will be a challenge to the company to maintain all the demand in all the countries. Therefore the company should segment and position its products to the lowest possible level before entering that particular market i.e. appropriate portfolio management. (Eyring et al. 2011) MS is always special by taking a step forward at maintaining a high quality that reflects its brand image, thus the company can strongly capitalize on this image for future growth. (Bolland presentation 2010) For every market there should be a particular marketing style in order to attract more customers. The marketing can be through different medium such as Internet, radio, television, banners hording etc.   The marketing should be done keeping in mind the culture, traditions and lifestyle of different regions. The company should adopt the characteristics of a multinational company where the revenue generated should be retained in that department instead of transferring it to the home country. The benefit is that the company does not have to manage the foreign exchange from around the world plus these funds can be capitalize for further growth and expansion within that region. Bibliography Marks and Spencer plc. 2011. Company history. Available at: http://corporate.marksandspencer.com/aboutus/ourhistory   [Accessed: 21st Mar 2011]. Bevan, J. 2001. The Rise and Fall of Marks and Spencer. Profile Books, London. Paul Jackson, Leigh Sparks, (2005) Retail internationalization: Marks and Spencer in Hong Kong, International Journal of Retail Distribution Management, Vol. 33 Issue: 10, pp.766 – 783 Mellahi, K, Cameron. et al. 2002. International Review Of Retail, Distribution and Consumer Research. 12(2), pp 191-219. Eyring, M.J. et al. 2011. New Business Models in Emerging Markets. Harvard Business Review. Vol. 89. 2011. Quinn and Doherty. (2000). Burt et al.: Retail internalization and retail failure.(3), 207. _J MS results and multi year strategy_(video recording) 2010,London,UK. BOLLAND, M and STEWART, A. (2010, November 5th). MS Corporate Strategy.   [PowerPoint slides]. Presented at a conference in London, UK. WORD COUNT: 1602

Cómo obtener una visa para trabajo temporal en EE.UU.

Cà ³mo obtener una visa para trabajo temporal en EE.UU. Para trabajar legalmente en Estados Unidos es requisito tener uno de los varios documentos que lo permiten. Obviamente, los ciudadanos de los EE.UU. pueden trabajar, pero tambià ©n los titulares de las tarjetas de residencia permanente, conocida como green card, o los migrantes en situaciones especiales que les permiten solicitar un permiso de trabajo como, por ejemplo, asilados, muchachos con DACA o extranjeros en proceso de ajuste de estatus. Pero tambià ©n existe la posibilidad de tener una visa que autorice a trabajar por un periodo de tiempo determinado. Para obtener una de dichas visas es necesario que el perfil del trabajador extranjero se ajuste a las caracterà ­sticas del visado y que el trabajador encuentre empresa dispuesta a patrocinarlo. Adems, es imprescindible que la empresa inicie los trmites En la mayorà ­a de los casos eso implica un proceso ante el Departamento de Trabajo y el Servicio de Inmigracià ³n y Naturalizacià ³n (USCIS, por sus siglas en inglà ©s). Solamente cuando la empresa patrocinadora ha hecho todos los trmites que exige la visa que quiere patrocinar puede el trabajador solicitar la visa en un consulado o Embajada de los Estados Unidos Listado de visas para trabajar en EE.UU. Cada aà ±o se otorgan cientos de miles de visados de trabajo temporales en diferentes categorà ­as, cada una con sus propios requisitos. El primer paso para obtener visa de trabajo es informarse sobre si se cumplen los requisitos de perfil de cada una de ellas. Las principales son: E-3, para trabajadores australianosC1/D, para miembros tripulacià ³n cruceroG-1 a G-5, organizaciones internacionalesH-1B, profesionales con conocimientos altamente especializados o modelosH-1B1, profesionales con conocimientos especiales de ChileH-1A, trabajadores en agriculturaH-2B, trabajadores no especializados en trabajos no agrà ­colasI, periodistaL-1, tranfers entre empresasO, profesionales con habilidad extraordinaria en Arte, Ciencias, Educacià ³n, Deportes o NegociosP, artistas, atletas y espectculosR, religiososTN, para profesionales mexicanos Cà ³mo encontrar patrocinador para visa trabajo en EE.UU. Sin una empresa estadounidense que actà ºe como patrocinadora, no hay visa de trabajo. Sin embargo, ninguna persona extranjera puede ingresar a EE.UU. con la intencià ³n de buscar trabajo. Por lo tanto, es complicado el proceso de obtener patrocinador. El primer paso para intentarlo es preguntar a personas que han tenido o tienen una visa de trabajo temporal y solicitar los contactos en el Departamento de Recursos Humanos o sobre reclutadores que trabajen para esas empresas. Si no hay resultados positivos, es el momento de buscar directamente patrocinador. Se estima que solo 1 de cada 16 empresas de Estados Unidos patrocinan visas temporales, ello es debido a la complejidad de los trmites y a que es caro. Sin embargo, las empresas que en el pasado han patrocinado, son estadà ­sticamente ms favorables a volverlo a hacer. Por esta razà ³n, el siguiente paso en la bà ºsqueda de patrocinador debe ser informarse sobre quà © empresas han contratado extranjeros y con quà © tipo de visa. Por ejemplo, Departamento de Trabajo publica el listado de empresas que han pedido certificados laborales como paso previo a la solicitud de visa. Este es un buen camino particularmente para visas como la H-1B para profesionales. En el caso de buscar un H-2A o H-2B, es importante informarse sobre los reclutadores que operan en terceros paà ­ses como, por ejemplo, Mà ©xico. Es importante verificar la reputacià ³n de los reclutadores para evitar fraude. Para algunas visas agencias privadas trabajan habitualmente con empresas para ayudarles a seleccionar trabajadores. Por ejemplo, en el caso de cruceros. Si asà ­ tampoco se obtiene patrocinador, se puede intentar en bases de datos conocidas, en la red social LinkedIn o, incluso, para algunas visas como la H-1B es posible contactar con universidades, para el caso de profesores o investigadores, y tambià ©n con consultoras boutique o grandes tipo TCS o WIPRO. El problema con las consultoras es que pueden pedir dinero por este servicio y las leyes migratorias prohiben el pago de una cuota para obtener una visa de trabajo. Esto podrà ­a dar problemas en el momento de solicitar la visa o, incluso, aà ±os ms tarde. Finalmente, existen servicios como el de USponsor Me que analizan el perfil del trabajador en busca de patrocinador y determinan si cumplen los requisitos para una visa de trabajo e indican cules son las empresas que buscan ese perfil y estn dispuestas a patrocinar. Trmites para una visa de trabajo y costo para empresa La empresa debe seguir un trmite burocrtico que puede ser complicado para patrocinar, de ahà ­ que muchas veces se recurra a una agencia o a un bufete de abogados especialista en este tipo de gestiones. En algunos casos, como por ejemplo en el de la H-1B para profesionales y modelos es preciso realizar un paso previo antes de contactar con las autoridades de inmigracià ³n: pedir una Aplicacià ³n de Certificacià ³n Laboral al Departamento de Trabajo. La empresa patrocinadora debe rellenar y enviar al USCIS la planilla I-129 y pagar la tarifa correspondiente. Una excepcià ³n a esta regla son  las visas C1/D de tripulacià ³n- todo tipo de trabajadores- para trabajar en cruceros es suficiente que la naviera extienda un contrato de trabajo y envà ­e una carta oficial al tripulante para que pueda solicitar visa en el consulado. Si la solicitud de visa es aprobada por el USCIS, a continuacià ³n se empieza a gestionar la visa para el trabajador extranjero solicitndola al consulado correspondiente. La solicitud puede ser negada en cualquier momento de su tramitacià ³n si faltan documentos, si el trabajador no cumple con los requisitos de la visa o si à ©ste es inadmisible para ingresar a Estados Unidos. El coste para la empresa de la visa de trabajo es caro. La tarifa del formulario I-129 es de $460. Adems, dependiendo de las circunstancias la empresa debe pagar la tarifa de deteccià ³n de fraude ($500), cumplir con la Ley de Competitividad Americana ($750 a $1500) y si tiene ms de 50 empleados o ms del 50 por ciento de sus trabajadores son extranjeros debe pagar entre $4000 y $4500 ms. Adems, si utilizan los servicios de un abogado deber pagar sus honorarios. Puntos Clave: visas de trabajo Existen numerosas visas de trabajo temporal para Estados Unidos pero es necesario tener un patrocinador estadounidense que inicie todo el trmite y brinde un contrato. Sin esos requisitos no se puede solicitar dicha visa.Principales visas de trabajo: H-1B (profesionales y modelos), H-2A (agricultura), H-2B (trabajo no especializado no agrà ­cola), O (trabajadores con habilidad extraordinaria en Arte, Ciencias, Deporte, Educacià ³n o Negocios), TN (profesionales mexicanos).Trmites: Puede ser necesario como primer paso que la empresa obtenga un Certificado laboral del Departamento de Trabajo. La empresa debe solicitar al USCIS un trabajador extranjero mediante el formulario I-129. Solo si USCIS aprueba peticià ³n puede solicitarse visa de trabajo en consulado.Costo: adems de abogados, tarifa del I-129 ($460 por trabajador) ms gastos adicionales como deteccià ³n de fraude, cumplimiento de la ley sobre competitividad americana y cargo a empresas con ms de 50 empleados o con ms del 50 por ciento de extranjeros en la fuerza laboral. Este es un artà ­culo informativo. No es asesorà ­a legal.

Strategies and Tactics of Charleston SC Super Sofa Fire (June18,2007) Research Paper

Strategies and Tactics of Charleston SC Super Sofa Fire (June18,2007) - Research Paper Example It was reported as the greatest single loss of firefighters since the bombing incident of the World Trade Center in September 11, 2001 (Newman, 2010). It is believed that the fire started shortly before 7pm, well within the working hours of the store. This is also a time when there is significant traffic outside the store. The staff of the store believed that the fire started in the trash outside the loading dock and quickly spread inside loading dock, then to the retail showroom and the annexed warehouse are thereafter. The first call reporting the fire was made to Charleston Fire Department at around 7:08 pm and units were dispatched a minute later. It took the approximately three minutes to arrive at the scene, an admirable response time. Another battalion from the St. Andrews Public Service District arrived at the scene a minute later to reinforce the initial team. On arrival they observed that there was a trash and debris fire against the docking area wall. A team entered the showroom but they didn’t observe any obvious fire other than smoke and light at the ceiling tiles where the fire was burning form outside. It has been noted that the Incident Commander opened the door from the dock area leading the showroom prompting an inrush of oxygen which aggravated the fire to enter the showroom. It is thought that the fire’s fury made it impossible for the commander to close the door to prevent the fire from engulfing the showroom. It is also suggested that the fire was slowly burning due to lack of oxygen in the dock area but the sudden influx of oxygen made it possible for the fire to migrate to the mail retail showroom (Newman, 2010). Approximately forty five minutes later the fire is still razing and a flashover occurs. The interior of the showroom erupts into a fireball and collapse sending ashes and debris all over the area. The fire is brought under control four hour later but in those four hours six firefighters from the Charleston had

Abortion Essay Example | Topics and Well Written Essays - 250 words

Abortion - Essay Example ff, 2002), fetus lacks self-consciousness thus it does it is not even aware that it is alive thus it practically does not have the will or the desire to live (Singer, 2000). Since the fetus is supposedly unaware of its existence, the mother has the right to terminate the pregnancy. The argument here is that forcing a woman to bring a fetus to full term and then raise the child thereafter is contrary to the very idea of self-autonomy and freedom of choice (Warren, Mary Ann, 1973). Although the woman has rights over her body, the fetus also has the right to life. Arguably, the right to life starts at conception (Marquis, 1989). When the woman choose to have consented sex, she become responsible for putting the fetus into her womb. As it is, she now has the obligation to let the fetus use her body. The right to life of the fetus now comes in direct contrast to the rights of the woman not to let the fetus use her body. The question now is whose rights are more important, the rights of the mother over her body or the right of the fetus to use the body of the mother to live. This clash of rights may not be resolved easily and debates regarding the issue are bound to go on for several

Global forces shaping the future of business and society Research Paper

Global forces shaping the future of business and society - Research Paper Example As the organizations build the vision plan 2020, there is whole sum opportunity to shape the emerging relationship between the society and business ventures. In order to do so it is required to take an uncomfortable step for the business planners. The planners infrequently make predictions for ten years. Today’s world calls for such stringent planning prospects. Being a difficult task for the planners they need to note the frequent twists and turns that are taking place between the interactions of business and society. The technological advancements have helped the entrepreneurs to stay connected across the globe even from the remotest corner. The transformations in relationships between the organizations and some other nonprofit organizations which were once on the contentious path are surprisingly beginning to be more collaborative. Now, forecasting is associated with fraught and significant costs have to be borne by the companies in planning cycles for the near future. Some of the analyzed trends are on track to take shape. The trends allow the organizations to make changes in their strategies with sufficient time. The trends pave the way for the companies to seize the opportunities for expanding the operation of the company into new product lines and markets. The companies that are able to take a proactive mindset and have the capability to rework on the several business strategies which were already undertaken with the aim of shaping a better future taste success. The aim of the companies is to devise a win-win situation that will benefit the communities as well as the corporate bottom lines in the same fashion. The most likely trends that are likely to come to the surface in the coming decade include The Great Rebalancing, the Productive Imperative, The Global Grid, pricing the Planet and The Market State. Research Questions The research questions are as follows: What are implications of corporate involvement in order to solve social problems issues? What are the ways through which the corporations can position themselves now with the view to maximize profits and societal impacts? Literature Review According to Dominic Barton, the operating environment of the businesses is under radical transformation. The trends that are influencing th e undergoing are demographics, technological as well as societal. It is quite obvious the trends discussed will affect the operating environment but the most striking point is the confluence of the trends. He expected a wave of transformation on its way. Elizabeth Stevenson opined to examine the size or the scope of the changes. The time calls for examination of whether the move is towards venturing into new markets, or ways to survive efficiently. The operating environment will get influenced in different fashion if the move is towards overcoming the scarcity of resources or interact with the authorities in a different way. According to Patrick Viguerie, examination f the demand pools will reveal that the revenue leaders of today will not be in a sustainable position in the coming years as far as unit leadership in emerging markets are concerned. This means that the new world will witness new leaders. He stated that companies opt to view the short term while deriving strategies. Se veral insertion points were put forwarded by Sven Smith. The strategies should be informed by some upfront section along with some trends that will contribute in promotion of new businesses. The section can be undertaken on monthly or annual basis. Research is required to determine the degree of the position of the resources against the trends as well make a second strategy if the undertaken strategy sinks (Belgard and Rayner, 2004, p. 4). The forecasted trends are easy to get embedded into

Obama Rally on November 4th Essay Example | Topics and Well Written Essays - 500 words

Obama Rally on November 4th - Essay Example For sure, the likes of this campaign are such that they will probably never be repeated in history. Over $600 million dollars was spent by President-Elect Obama in his bid for the White House. However, his decision not to take public financing paid off. The fact that he counted on three million donors who gave an average of $86 dollars, mainly on the Internet-accounted for most of his war chest. This allowed him to outspend his rival, Sen. John McCain. In doing so, he was able to be more competitive in traditionally Republican-voting "red" states such as Florida, Virginia, Indiana, and North Carolina, Colorado, and New Mexico-which Obama won handily. The other, but more important historical factor of note is that we will have, for the first time in the history of our nation, an African-American President. This is significant for a number of reasons. The struggle that many black leaders have encountered over the years in the Civil Rights Movement, and the sacrifices that some gave wit h their lives, including Dr. King, Jr., and Medgar Evers, for example-are testaments to the many difficulties that African-Americans have suffered through the years, for the right to vote, for the rights to live in a desegregated society, and the right to live lives of dignity within their own communities. President-Elect Obama's speech encapsulated a heaviness as well, as it was a somber speech.

Infection Control Essay Example | Topics and Well Written Essays - 2500 words

Infection Control - Essay Example This discovery was made by Robert Koch, a renowned German scientist and physician in 1882 (Nobel Price 2012). It was referred to as white and consumption plague then because out of seven human beings dying, one had TB. More so, it carried away more than a third of the middle age group working force. The bacterium affects body organs such as kidneys, bones, brain and most commonly, the lungs resulting to pulmonary tuberculosis. Today, the International Union Against Tuberculosis and Lung Disease, IUATLD (2010) documents TB as a great problem, particularly in low income countries. It has been cited as the number one killer for people between the ages of 15 and 49 with Sridharan citing it as â€Å"the single leading cause of human mortality by an infectious disease claiming 3 million lives annually with an estimated 8 million cases arising every year† (2006, p.1). Tuberculosis would be caused when an individual inhales Mycobacterium tuberculosis which enters through the lungs, sp reading to other body parts through the lymphatic system, airways, blood stream or through direct extension. IUATLD (2010, p.5) observed that 80% of tuberculosis forms would be the contagious pulmonary tuberculosis. ... Similar studies by Kempsell et al. (2001) indicate that rheumatoid arthritis patients had commensal organisms such as Mycobacterium tuberculosis trafficked from other sites of the body. The surface of Mycobacterium tuberculosis is characterised by a waxy coating, particularly mycolic acid that makes the cell Gram staining impervious as it would neither be gram positive nor gram negative (Sridharan 2006). This is the reason for application of acid-fast techniques of detection and has been classified by Guiard et al. (2009) as acid-fast Gram positive form of bacteria because its cells do not have the outer cell membrane. The micro organism is highly aerobic thus requires high amounts of oxygen. The bacteria divides slowly compared to other bacteria. It is said to divide every 20 hours whereas other bacteria divide in minutes, such as Escherichia coli which divides every twenty minutes (Medzhitov 2007). This is a small bacillus and would resist weak disinfectants and survive under dry c onditions for several weeks due to its lipid rich cell wall, a critical virulence factor. In the lungs, it would have alveolar microphages take it up but would not be digested. Again, its cell wall inhibits phagosome fusion with lysosome. According to Todar (2009), Mycobacterium tuberculosis would block early endosomal autoantigen 1, EEA1, a bridging molecule, which would however not prevent nutrient filled vesicles fusion. The bacteria would then multiply within the macrophage. Having carried UrecC gene, phagosome acidification would be inhibited. Similarly, it would evade the killing of macrophage by neutralising nitrogen intermediates that would be reactive.

Obama Rally on November 4th Essay Example | Topics and Well Written Essays - 500 words

Obama Rally on November 4th - Essay Example For sure, the likes of this campaign are such that they will probably never be repeated in history. Over $600 million dollars was spent by President-Elect Obama in his bid for the White House. However, his decision not to take public financing paid off. The fact that he counted on three million donors who gave an average of $86 dollars, mainly on the Internet-accounted for most of his war chest. This allowed him to outspend his rival, Sen. John McCain. In doing so, he was able to be more competitive in traditionally Republican-voting "red" states such as Florida, Virginia, Indiana, and North Carolina, Colorado, and New Mexico-which Obama won handily. The other, but more important historical factor of note is that we will have, for the first time in the history of our nation, an African-American President. This is significant for a number of reasons. The struggle that many black leaders have encountered over the years in the Civil Rights Movement, and the sacrifices that some gave wit h their lives, including Dr. King, Jr., and Medgar Evers, for example-are testaments to the many difficulties that African-Americans have suffered through the years, for the right to vote, for the rights to live in a desegregated society, and the right to live lives of dignity within their own communities. President-Elect Obama's speech encapsulated a heaviness as well, as it was a somber speech.

Within the Context of the Boundaryless Career Critically Analyse the Coursework - 1

Within the Context of the Boundaryless Career Critically Analyse the Challanges Faced by Graduate in a Volatile Global Economy - Coursework Example The theoretical underpinnings of the concept are explored along with criticisms meted out since its conception. Additionally, it looks at how globalisation has impacted the traditional organisation in such a way that organisations are now operating not only outside of their physical location but are moving aspects of their operations to other locations. Furthermore, it points to the increasing need of graduates to be well rounded and be given the skills and knowledge required for them to be able to think outside of the box as well as for them to be able to apply themselves in any given situation. Theoretical Perspective The notion of the boundaryless career was introduced by Arthur (1994) and has become a very popular concept (Pringle and Mallon 2006, p. 839). According to Arthur et al (qtd. in Arthur and Rousseau 1996, p. 4) the term career refers to â€Å"the unfolding sequence of a person’s work experiences over time.† This definition indicates the importance of time . It impacts â€Å"employment stability; skills and experience gained; relationships nurtured; and opportunities encountered† Arthur and Rousseau (1996). According to Sullivan (1999, p. 457) the way we view career has changed significantly. It is tradition that the careers of most individuals will evolve within the context of one or two organisations. ... This is in stark contrast to the boundaryless career where skills are transferable (see Appendix). Arthur (1994, p. 296) points out that boundaryless career is the opposite of organisational or bounded careers. Pringle and Mallon (2006, p. 841) indicates that this concept was developed to distinguish itself from the ‘bounded’ – organisational career and therefore ‘to avoid the subordination of the meaning of careers’ to that which is represented in larger and more stable firms. DeFillippi and Arthur (1996, p. 116) defines boundaryless career as â€Å"sequences of job opportunities that goes beyond the boundaries of a single employment settings.† This thinking relates to and is in response to the changing economic context at the time and appears to be in keeping with some of the tenets of globalisation which is a critical factor in the challenges affecting the traditional organisational career. However, globalisation is about interdependence whi ch would invalidate the independence assumption of the boundaryless career. Therefore, Tam and Arthur (2010) indicates that the relevance of this concept â€Å"will depend on its openness to the challenges of careers within the inherently dynamic, uncertain, and complex arena of an interdependent global economy†. Sullivan (1999) points to some important characteristics of boundaryless career when compared with traditional careers - see Appendix. As organisations make changes careers are affected. The quest for increasing profitability and in some cases, mere survival, has led firms to move certain aspects of their business to other countries and this means that jobs are also moving with them. This therefore supports the changes that will inevitably lead to boundaryless careers. According to Brown et al (2006, p.5)

Cosmetic Surgery Is Moving Toward Multiethnic Beauty Ideals Essay Example for Free

Cosmetic Surgery Is Moving Toward Multiethnic Beauty Ideals Essay The increasing number of nonwhites getting cosmetic surgery is helping society accelerate from a crawl to a full-bore sprint toward one truly melted, fusion community. In the following viewpoint, Anupreeta Das questions whether minorities go under the knife to look more Caucasian. She suggests that as ethnically ambiguous beauties emerge in entertainment and the media, many African American, Asian, and Latino cosmetic-surgery patients want changes that harmonize with their ethnic features. In fact, Das states more surgeons today are specializing in race-specific procedures. This blending and reducing of racial characteristics through cosmetic surgery allow minorities to fit in with beauty standards that are moving away from a Caucasian ideal, she claims. Das is a journalist based in Boston. As you read, consider the following questions: 1.As stated by Das, how do rhinoplasty procedures differ among Caucasians, African Americans, and Asian Americans? 2.Why did Jewish people embrace cosmetic surgery, according to the viewpoint? 3.According to Das, what do critics say about the increase of ethnic models in the fashion industry? For almost a century, the women who have turned to cosmetic surgery to achieve beauty—or some Hollywood-meets-Madison Avenue version of it—were of all ages, shapes, and sizes but almost always of one hue: white. But now, when there seems to be nothing that a few thousand dollars cant fix, women of color are clamoring in skyrocketing numbers to have their faces and bodies nipped, snipped, lifted, pulled, and tucked. This is a step forward, right? In the land of opportunity, we applaud when barriers break down and more people get to partake in the good life, as it were. There are many explanations for the new willingness of minorities to go under the knife: their swelling numbers and disposable income, the popularization of cosmetic surgery and its growing acceptance as a normal beauty routine,  and its relative affordability. Whats significant are the procedures minorities are choosing. More often than not, theyre electing to surgically narrow the span of their nostrils and perk up their noses or suture their eyelids to create an extra fold. Or theyre sucking out the fat from buttocks and hips that, for their race or ethnicity, are typically plump. It all could lead to one presumption: These women are making themselves look more white—or at least less ethnic. But perhaps not to the extent some suppose. People want to keep their ethnic identity, says Dr. Arthur Shektman, a Wellesley-based plastic surgeon. They want some change, but they dont really want a white nose on a black face. Shektman says not one of his minority patients—they make up about 30 percent of his practice, up from about 5 percent 10 years ago—has said, I want to look white. He believes this is evidence that the dominant Caucasian-centered idea of blond, blue-eyed beauty is giving way to multiple ethnic standards of beauty, with the likes of Halle Berry, Jennifer Lopez, and Lucy Liu as poster girls. No way is the answer Tamar Williams of Dorchester gives when asked if her desire to surgically reduce the width of her nose and get a perkier tip was influenced by a Caucasian standard. Why would I want to look white? Growing up, the 24-year-old African-American bank teller says, she longed for a nose that wasnt quite so wide or flat or big for her face. It wasnt that I didnt like it, Williams says. I just wanted to change it. Hoping to become a model, she thinks the nose job she got in November [2007] will bring her a lifetime of happiness and opportunity. I was always confident. But now I can show off my nose. Yet others are less convinced that the centuries-old fixation on Caucasian beauty—from the Mona Lisa to Pamela Anderson—has slackened. Im not ready to put to rest the idea that the white ideal has not permeated our psyches, says Janie Ward, a professor of Africana Studies at Simmons College. It is still shaping our expectations of what is beautiful. A Peculiar Fusion Whether or not the surging number of minority patients is influenced by a white standard, one point comes with little doubt: The $12.4 billion-a-year plastic surgery industry is adapting its techniques to meet this demand. The American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), for example, has in recent months held meetings on subjects ranging from Asian upper-eyelid surgery to so-called ethnic rhinoplasty. The discussion will come to Boston this summer [2007] when the academy will host a five-day event that will include sessions on nose reshaping techniques tailored to racial groups. And increasingly, plastic surgeons are wooing minorities—who make up one-third of the US population—by advertising specializations in race-specific surgeries and using a greater number of nonwhite faces on their Web sites. It could be that these new patients are not trying to erase the more obvious markers of their ethnic heritage or race, but simply to reduce them. In the process, theyre pursuing ethnic and racial ambiguity. Take Williams. With her new smaller nose and long, straight hair, the African-American woman seems to be toying with the idea of ambiguity. And maybe we shouldnt be surprised. The intermingling of ethnicities and races—via marriages, friendships, and other interactions—has created a peculiar fusion in this country. Its the great mishmash where Christmas and Hanukkah and Kwanzaa are celebrated in one long festive spirit, where weddings mix Hindi vows with a chuppah, where California-Vietnamese is a cuisine, where Eminem can be black and Beyonce can go blond. And the increasing number of nonwhites getting cosmetic surgery is helping society accelerate from a crawl to a full-bore sprint toward one truly melted, fusion community. There were 11.5 million cosmetic procedures done in 2005, including surgical ones such as face lifts and rhinoplasties and nonsurgical ones such as Botox shots and collagen injections. One out of every five patients was of African, Asian, or Hispanic descent (separate statistics arent available for white versus nonwhite Hispanics). According to the American Society for Aesthetic Plastic Surgery, the number of minority patients undergoing cosmetic procedures increased from 300,000 in 1997 to 2 million in 2005.  Although the total demand for cosmetic procedures also increased—from 2 million in 1997 to 11.5 million in 2005—the rate of increase for minorities is higher than the overall rate. (Women account for more than nine-tenths of all cosmetic procedures.) Different ethnic and racial groups favor different procedures. Statistics compiled by the AAFPRS show that in 2005, more than six out of every 10 African-Americans getting cosmetic surgery had nose jobs. Unlike rhinoplasties performed on Caucasians, which may fix a crooked bridge or shave off a hump, doctors say African-American and Asian-American nose reshaping usually leads to narrower nostrils, a higher bridge, and a pointier tip. For Asian-Americans, eyelid surgery—either the procedure to create an eyelid fold, often giving the eye a more wide-open appearance, or a regular eye lift to reduce signs of aging—is popular. According to the AAFPRS, 50 percent of Asian patients get eyelid surgery. Dr. Min Ahn, a Westborough-based plastic surgeon who performs Asian eyelid surgery, says only about half of the Asian population is born with some semblance of an eyelid crease. Even if Asians have a preexisting eyelid crease, it is lower and the eyelid is fuller. For those born without the crease, he says, creating the double eyelid is so much a part of the Asian culture right now. Its probable that this procedure is driving the Asian demand for eyelid surgeries. Breast augmentation and rhinoplasty top the list of preferred procedures for patients of Hispanic origin, followed by liposuction. Asian-Americans also choose breast implants, while breast reduction—the one procedure eligible for insurance coverage—is the third most preferred choice for African-American women after nose reshaping and liposuction. Doctors say African-American women typically use liposuction to remove excess fat from their buttocks and hips—two areas in which a disproportionate number of women of this race store fat. The Culture of Self-Improvement Of course, the assimilative nature of society in general has always demanded a certain degree of conformity and adaptation of every group that landed on American shores. People have adjusted in ways small and large—such as by changing their names and learning new social mores. Elizabeth Haiken, a San Francisco Bay area historian and the author of the 1997 book Venus Envy: A History of Cosmetic Surgery, says ethnic minorities may use plastic surgery as a way to fit in to the mainstream, just as another group used it in the early 20th century. The first group to really embrace cosmetic surgery was the Jews, says Haiken. Her research indicates that during the 1920s, when cosmetic surgery first became popular in the United States, being Jewish was equated with being ugly and un-American, and the Jewish nose was the first line of attack. Most rhinoplasties therefore sought to reduce its distinct characteristics and bring it more in line with the preferred straighter shape of the An glo-Saxon nose. That people would go to such extremes to change their appearance should come as no surprise. Going back to early 20th-century culture, there is a deep-seated conviction that you are what you look like, Haiken says. Its not your family, your birth, or your heritage, its all about you. And your looks and appearance and the way you present yourself will determine who you are. In the initial sizing-up, the face is the fortune. Physical beauty becomes enmeshed with success and happiness. Plastic surgeons commonly say that minorities today choose surgery for the same reasons as whites—to empower, better, and preserve themselves. Its the universal desire to maintain youthfulness, and it doesnt change from group to group, says Dr. Frank Fechner, a Worcester-based plastic surgeon. The culture of self-improvement that surrounds Americans has also made plastic surgery more permissible in recent years. Making oneself over—ones home, ones car, ones breasts—is now a part of the American life cycle, writes New York Times columnist Alex Kuczynski in her 2006 book, Beauty Junkies: Inside Our $15 Billion Obsession With Cosmetic Surgery. Doctors have sold us on the notion that surgery is merely part of the journey  toward enhancement, the beauty outside ultimately reflecting the beauty within. Nothing captures this journey better than the swarm of plastic surgery TV shows such as ABCs Extreme Makeover, Foxs The Swan, and FXs Nip/Tuck. These prime-time televised narratives of desperation and triumph, with the scalpel in the starring role of savior, have also helped make plastic surgery more widely accepted. Through sanitized, pain-free, 60-minute capsules showcasing the transformation of ordinary folks, reality TV has sold people on the notion that the C inderella story is a purchasable, everyday experience that everyone deserves. Mei-Ling Hester, a 43-year-old Taiwanese-American hairdresser on Newbury Street, believes in plastic surgery as a routine part of personal upkeep. So when her eyelids started to droop and lose their crease, she rushed to Ahn, the plastic surgeon. He sucked the excess fat out while maintaining, he says, the Asian characteristic of her eyelids. Hester also regularly gets Botox injected into her forehead and is considering liposuction. I feel great inside, she says. With hair tinted a rich brown and eyes without lines or puffiness, her beauty is groomed and serene. I work out, I eat right, I use good products on my face. It was worth it, she says of her surgery. Although Hester says she pursues plastic surgery for betterment and self-fulfillment, she recognizes her privileged status as someone born with the double eyelids and sharper nose so prized in much of the Asian community. I just got lucky, because if you look at my sister, shes got a flat nose. Another sister was born without th e eyelid crease and had it surgically created, says Hester. The concept of the double eyelid as beautiful comes from the West. For many, many years, the standards for beauty have been Western standards that say you have to have a certain shape to the eye, and the eyelid has to have a fold, says Dr. Ioannis Glavas, a facial plastic surgeon specializing in eyelid surgery, with practices in Cambridge, New York City, and Athens. Sometimes, the demand for bigger eyes can be extreme. Glavas recalls one young Asian-American woman he saw who, in addition to wanting a double eyelid procedure, asked him to snip off some of the bottom lid to expose more of the white. I had to say no to her, he says. Glavas says both Asian women and men demand the double eyelid surgery because it is a way of looking less different by reducing an obvious ethnic feature. Presumably, Asian patients arent aiming to look white by getting double eyelids (after all, African-Americans and other minorities have double eyelids), but the goal is social and cultural assimilation, or identification with some dominant aesthetic standard. Across-the-Board Appeal In recent years, the dominant aesthetic standard in American society has moved away from the blond, blue-eyed Caucasian woman to a more ethnically ambiguous type. Glossy magazines are devoting more pages to this melting-pot aesthetic, designed (like the new Barbies) for across-the-board appeal. Todays beautiful woman comes in many colors, from ivory to cappuccino to ebony. Her hair can be dark and kinky, and she might even show off a decidedly curvy derriere—a feature that has actually started to prompt some white women to get gluteal augmentation, or butt implants. However, critics say these are superficial changes to what is essentially a Caucasian-inspired ideal—the big-eyed, narrow-nosed, pillow-lipped, large-breasted, boyishly thin apparition. There has been a subtle change in the kind of models you see in Victorias Secret catalogs or Vogue, says Dr. Fred Stucker, the head of facial plastic surgery at Louisiana State University, Shreveport. But they take the black girl who has the high cheekbones, narrow nose, and pouty lips. Its not uncommon, he says, to find a white face with dark skin. Going by the recent surge of minorities demanding plastic surgery, it is plausible that this attempt by canny marketers and media types to promote a darker-skinned but still relatively uniform ideal is working. After all, they are simply following the money. According to the University of Georgias Selig Center for Economic Growth, which compiles an annual report on the multicultural economy in the United States, minorities had a combined buying power of several trillion dollars in 2006. In 2007, the  disposable income of Hispanics is expected to rise to $863 billion, while African-Americans will collectively have $847 billion to spend. By 2010, Asians are expected to have buying power totaling $579 billion. And all of these groups are showing a greater willingness to spend it on themselves and the things they covet, including cosmetic surgery. Katie Marcial represents exactly this kind of person. The 50-year-old African-American is newly single, holds a well-paying job in Boston, and has no qualms about spending between $10,000 and $20,000 on a tummy tuck and breast surgery. Im doing this mainly because Im economically able to do so, says Marcial, a Dorchester resident whose clear skin and youthful attire belie her age. With her three children all grown, her money is hers to spend. I can indulge in a little vanity, she says. Marcial says she chose a young, Asian-American doctor to perform her surgery because I thought she would know the latest techniques and be sensitive to ethnic skin. Historically, plastic surgery has been tailored to Caucasian women. Glavas says that in medical texts, the measurements of symmetry and balance—two widely recognized preconditions of beauty—were made with Caucasian faces in mind. Such practices led to a general sense among minorities that plastic surgery was for whites and kept them away from tinkering with their faces and bodies. But even as the industry now adapts to its new customers, plastic surgeons are divided over whether surgical specialization in various ethnicities and races necessarily caters better to the needs of minority patients. Dr. Julius Few, a plastic surgeon at Northwestern Universitys Feinberg School of Medicine, hails the fact that plastic surgeons are customizing their procedures to focus on minorities, so its not just the one-size-fits-all mentality of saying, well, if somebodys coming in, regardless, theyre going to look Northern European coming out. He even sees a sort of subspecialty emerging in various ethnic procedures. Meanwhile, Dr. Jeffrey Spiegel, who is chief of facial plastic and reconstructive surgery at Boston University Medical Center and has a large number of nonwhite patients, is skeptical of the notion of specialization in ethnic and racial cosmetic surgery. It strikes me more as a marketing tool  than a real specialization, he says. In 1991, Michael Jackson crooned It dont matter if youre black or white. Jacksons message about transcending race may have won singalong supporters, but his plastic surgeries did not. His repeated nose jobs and lightened skin color (he has maintained he is not bleaching but is using makeup to cover up the signs of vitiligo, a skin condition) were perceived by minorities—especially African-Americans—as an attempt to look white. Doctors say that Dont make me look like Michael Jackson is a popular refrain among patients. People were put off by dramatic surgeries and preferred subtle changes, says Shektman, the Wellesley-based plastic surgeon. The New Melting-Pot Aesthetic Choices have expanded since then. Minorities can now hold themselves up against more ethnically and racially ambiguous role models that may still trace their roots to the once-dominant Caucasian standard but are becoming more composite and blended. The concept of ideal beauty is moving toward a mix of ethnic features, says plastic surgeon Ahn, a Korean-American who is married to a Caucasian. And I think its better. The push toward ethnic and racial ambiguity should perhaps be expected, because the cultural churn in American society is producing it anyway. Sure, promoting ambiguous beauty is a strategic move on the part of marketing gurus to cover their bases and appeal to all groups. But its also a reflection of reality. Not only are minorities expected to make up about half the American population by 2050, but the number of racially mixed people is increasing tremendously. The number of mixed-race children has been growing enough since the 1970s that in 2000 the Census Bureau created a new section in which respondents could self-identify their race; nearly 7 million people (2.4 percent of the population) identified themselves as belonging to more than one race. For minorities, this new melting-pot beauty aesthetic—perhaps the only kind of aesthetic standard that befits a multiethnic and multicultural society—is  an achievable and justifiable goal. Increasingly, advertisements use models whose blue eyes and dreadlocked hair or almond-shaped eyes and strong cheekbones leave you wondering about their ethnic origins. The ambiguous model might have been dreamed up on a computer or picked from the street. But advertisers value her because she is a blended product—someone everyone can identify with because she cannot be immediately defined by race or ethnicity. By surgically blending or erasing the most telling ethnic or racial characteristics, cosmetic surgery makes ambiguity possible and allows people of various ethnicities and races to fit in. For the Jewish community in the 1920s, fitting in may have had to do with imitating a Caucasian beauty ideal. For minorities today, its a melting-pot beauty ideal that is uniquely A merican. How appropriate this ambiguity is, in a culture that expects conformity even as it celebrates diversity. Das, Anupreeta. Cosmetic Surgery Is Moving Toward Multiethnic Beauty Ideals. The Culture of Beauty. Ed. Roman Espejo. Detroit: Greenhaven Press, 2010. Opposing Viewpoints. Rpt. from The Search for Beautiful. Boston Globe 21 Jan. 2007. Opposing Viewpoints in Context. Web. 18 Feb. 2014. Document URL http://ic.galegroup.com/ic/ovic/ViewpointsDetailsPage/ViewpointsDetailsWindow?failOverType=query=prodId=OVICwindowstate=normalcontentModules=mode=viewdisplayGroupName=ViewpointsdviSelectedPage=limiter=currPage=disableHighlighting=displayGroups=sortBy=zid=search_within_results=p=OVICaction=ecatId=activityType=scanId=documentId=GALE%7CEJ3010659218source=Bookmarku=lawr16325jsid=8af464626ea9692fea0cb02ef9c121a3 Gale Document Number: GALE|EJ3010659218

Effects Of The Learning Together Model Education Essay

Effects Of The Learning Together Model Education Essay CHAPTER 1 1.1 Introduction Cooperative language learning has been proclaimed as an effective instructional approach in promoting the cognitive and linguistic development of learners of English as a Second Language (ESL) or English as a Foreign Language (EFL) (Kagan, 1995; Kessler, 1992; McGroarty, 1989, 1993). These researchers, among others, have established the theoretical relevance of cooperative learning (CL) in second language (L2) instruction based on the premise that CL provides maximum opportunities for meaningful input and output in a highly interactive and supportive environment. CL also integrates language and content learning, and its varied applications are in harmony with the pedagogical implications of the input, socialization, and interactive theories of L2 acquisition. This is because CL enhances the motivation and psychosocial adjustment of L2 learners (Cohen, 1994; Dornyei, 1994, 1997). According to Olsen and Kagan (1992), CL increases interaction among learners as they restate, expand, and elaborate their ideas in order to convey and/or clarify intended meaning. This interaction is important because it contributes to gains in L2 acquisition (Long Porter, 1985; Pica, Young, Doughty, 1987) and in academic achievement (Bejarano, 1987; Ghaith Yaghi, 1998; Kagan, 1989). Furthermore, it has been established that CL enables learners to process information beyond the level of receptive understanding by offering redundancy and multiple venues of information access and tasks (Olsen Kagan, 1992; Webb, 1989). Likewise, CL may be especially useful for ESL/EFL learners based on the assumption that it provides a variety of flexible ways for organizing instruction and integrating language and content learning into various discourse and instructional contexts (Olsen, 1989). In addition, CL encourages active participation in genuine conversations and collaborative problem-solving activities in a class climate of personal and academic support. It also empowers learners and provides them with autonomy and control to organize and regulate their own learning (Clifford, 1999; Thomson, 1998) As Cooperative Learning advances into the nations classrooms, the benefits of reading strategies increase greatly. Reading strategies suggested in Diversified Teaching, though strong in themselves, gain more power as we put the steps into the hands of students. For many learners, active participation is the key to mastery. In the past, teachers have done most of the action with students passively observing. Now, after carefully modeling the steps of a strategy, teachers can direct the activities to small groups of students. When students become actively involved in the learning process, the following occur: 1. Motivation increases/boredom decreases 2. Mastery improves for kinesthetic learners 3. Responsibility of learning shifts to the students 1.2 Background of the Research Problem The social and school context of the present study is a bilingual environment where Bahasa Malaysia, the native language, is predominately used in the media and for daily communication and English is taught as second language, valued for their educational and cultural significance. However, ESL instruction in the context of the present study remains competitive in nature and does not provide opportunities for active learning and meaningful communication among learners because learners are expected to perform better than their classmates in order to attain higher grades and achieves the approval and success. There is a need to examine the theoretical relevance and efficacy of cooperative learning as an instructional approach in a bilingual and traditional school context such as this one based on the assumption that it would promote active learning and meaningful interaction in the target language of English among learners. 1.3 Statement of the Problem It has been said that students learn to read by reading and to write by writing. If, in fact, this is true, it is reasonable to assume that students develop feelings of worth by experiencing small daily successes. Success in school, particularly in reading, has a strong impact on students feelings of worth and accomplishment. True reading requires both the ability to break down the code and the ability to understand the meaning intended by the writer. Collaboration is required between left and right brain visual skills in order to be a strong reader. Fortunately, students who are weak in either area can be assisted by using specific strategies Cooperative learning is a philosophical shift from the teacher as primary conveyor of information to teacher as facilitator. Student works together in groups of two to five as they teach one another, problem solve and develop appropriate social skills. Cooperative learning provides a way for students who are weak in academic skills to actively participate in the learning opportunity by contributing their own strengths and by receiving peer assistance. However, research indicates that the strong student who helps the weak one actually benefits more. 1.4 Conceptual Framework This research is to determine the effects of the Learning Together Model of Cooperative Learning on English as a Second Language in Reading Comprehension Achievement and Academic Self-Esteem to improve students scores on reading comprehension tests within a particular primary school setting.  The experimental group of students from the upper primary level is the sample for comparison in the form of quantitative and qualitative instruments. Before and after achievements will be taken into consideration for analysis. During the pre test a specifically design test will be given for the purpose of the present study is administered to all participants 1 week prior to the treatment. This test is based on a reading text and included 12 items that measured participants literal comprehension of ideas directly stated in the passage and higher order comprehension that required inference and interpretation. Finally, the same post test is administered to the participants in the control and experimental groups at the conclusion of the treatment. This test is a domain-referenced test that covered the learning outcomes and competencies targeted during the period of investigation. The post test is based on a selection reading text that is previously read by the participants and included nine multiple-choice, three short answers, and eight sentence-completion items that measured the outcomes and competencies under investigation. Outcomes of the tests, the questionnaires, the feedback on the techniques and observation of the self-esteem of the sample will be taken into consideration for further evaluation. The conceptual framework of this research as below: Figure 1: Conceptual Framework of Research PRETEST CLASS B CLASS A EKSPERIMENTAL GROUP CONTROL GROUP POST- TEST Questionnaires (Self-Esteem) STUDENT STUDENT F M F M RESULT Murid) 1.5 Purpose of the Research The purpose of this research is to determine the effects of the Learning Together Model of Cooperative Learning on English as a Second Language in Reading Comprehension Achievement and Academic Self-Esteem to improve students scores on reading comprehension tests within a particular primary school setting.   ESL learners found reading for information easy in their first language but more difficult in a second or foreign language. Reading comprehension tests caused anxiety and a sense of failure for students who did not have the skills to cope with the tests. Reading in a second language was not easy but taking tests made it even more difficult. 1.5.1 Research Objectives This research intends to find the following objectives: To examine whether the Learning Together CL model more effective than conventional class instruction in promoting the ESL reading comprehension achievement. To examine whether the Learning Together CL model more effective than conventional class in promoting achievement within male and female students. To examine whether the Learning Together CL model more effective than conventional in increasing the interest for the experimental group. To examine whether Conventional Method can increase the students interest among the control group students. 1.5.2 Research Questions Specifically, the study addressed the following questions: a) Is the Learning Together CL model more effective than conventional instruction in promoting the ESL reading achievement? b) Is the Learning Together CL model more effective than conventional in promoting achievement within male and female students? c) Is the Learning Together CL model more effective in increase the interest for the students in experimental group? d) Is Conventional Method can increase the students interest among the control group student? 1.5.3 Hypothesis Null a) There is no significant difference in achievement mean score on post test of students in experimental group compare to students in control group. b) There is no significant difference of achievement score in English Lesson within male and female students who had been taught using Learning Together Model. c) There is no significant difference in interest for the students in experimental group using the Learning Together Model. d) There is no significant mean score in English Reading Comprehension Test in Interest for the Control Group Students Using Conventional Method. 1.6 Significance of the Research Its clear that reading comprehension is a complex cognitive process that depends upon a number of ingredients all working together in a synchronous, even automatic way. Vocabulary clearly plays a critical role in understanding what has been read. The reader must also be intentional and thoughtful while reading, monitoring the words and their meaning as reading progresses. And the reader must apply reading comprehension strategies as ways to be sure that what is being read matches their expectations and builds on their growing body of knowledge that is being stored for immediate or future reference. . In conventional classrooms, ESL students receive less teacher and peer communication and communication at a lower linguistic and cognitive level than in cooperative learning classrooms. One of the main advantages of group work for second language learners is that it offers students the chance to hear more language and more complex language during interaction. In discussion with others, students may hear more complex language from their peers than from the teacher in conventional class discussion. Consequently, at least some of the input will be at an appropriate level. In one study, students participating in group-based investigation made more high-level cognitive gains than those who took part in peer-tutoring or whole-class methods (Holt, 1993). Most observational research indicates that the speaker is the teacher 60 to 70 % of the time during teacher-centered interaction. In comparison, in cooperative learning, one fourth to one half of the students can speak at any given time, depending on whether pair work or group work is being used (McGroarty, 1993). This is important to language learning because it give students more opportunities to practice using language skills. In addition to increasing the number of opportunities available for verbal expression, cooperative learning methods promote use of a wide range of communicative functions. This is important to language learning to expose students to a variety of language skills. Through teacher modeling and pre teaching exercises, students are given specific instructions in such skills as paraphrasing the ideas of others, asking for explanations, summarizing, clarifying, indicating agreement or disagreement, and interrupting politely, all verbal skills, which are beneficial to the language acquisition process. 1.7 Limitations of the Research Some problems which may arose when research is conducted. They are: The outcomes may only cover the sample and may not necessarily be concluded all the groups in the general. However, samples with similarities of culture, background and also environmental factors may result in similarities of outcomes and problems. Differences in approaches and styles of the teachers, the interest of the students, the studying environment and other factors also need to be addressed in order to have more valid and reliable results. Reading techniques are focused on the reading comprehension and could not be generalized for other aspects of the language. 1.8 Definition of Terms Definition of Reading True reading requires both the ability to break down the code and the ability to understand the meaning intended by the writer. Collaboration is required between left and right brain visual skills in order to be a strong reader. Fortunately, students who are weak in either area can be assisted by using specific strategies. Reading Comprehension   Ã‚   Its clear that reading comprehension is a complex cognitive process that depends upon a number of ingredients all working together in a synchronous, even automatic way. Vocabulary clearly plays a critical role in understanding what has been read. The reader must also be intentional and thoughtful while reading, monitoring the words and their meaning as reading progresses. And the reader must apply reading comprehension strategies as ways to be sure that what is being read matches their expectations and builds on their growing body of knowledge that is being stored for immediate or future reference. Definition of Cooperative Learning Cooperative learning is a philosophical shift from the teacher as primary conveyor of information to teacher as facilitator. Student works together in groups of two to five as they teach one another, problem solve and develop appropriate social skills. Cooperative learning provides a way for students who are weak in academic skills to actively participate in the learning opportunity by contributing their own strengths and by receiving peer assistance. However, research indicates that the strong student who helps the weak one actually benefits more. 1.9 Summary The research is an attempt to investigate the effects of the Learning Together Model of Cooperative Learning on English as a Second Language in Reading Comprehension Achievement and Academic Self-Esteem. Reading comprehension is a complex cognitive process that depends upon a number of ingredients all working together in a synchronous, even automatic way. Vocabulary clearly plays a critical role in understanding what has been read. The reader must also be intentional and thoughtful while reading, monitoring the words and their meaning as reading progresses. Cooperative Learning advances into the nations classrooms, the benefits of reading strategies increase greatly. Reading strategies suggested in Diversified Teaching, though strong in themselves, gain more power as we put the steps into the hands of students. Effects of the Learning Together Model of Cooperative Learning on English as a Second Language in Reading Comprehension Achievement and Academic Self-Esteem CHAPTER 2 Literature Review: 2.1 Introduction : Cooperative Learning(CL) Currently, CL is perceived as a generic term for a number of instructional techniques and procedures that address conceptual learning and social development. It encompasses the following instructional models: the Structural Approach (Kagan, 1989), Group Investigation (Sharan Sharan, 1992), Student Team Learning (Aronson, Blaney, Stephan, Sikes, Snapp, 1978; Slavin, 1995), Curriculum Packages (Slavin, Leavey, Madden, 1986), and Learning Together (Johnson, Johnson, Holubec, 1991, 1992, 1994). The Structural Approach is based on using content-free ways of managing classroom interaction called structures. Structures are relatively easy to implement and can be categorized into team and class building, communication, mastery, and critical thinking structures. One example of a structure is Numbered Heads Together. Kagan (1989) describes the procedure of Numbered Heads Together as follows: Step 1: Students number off within teams. Step 2: The teacher asks a high consensus question. Step 3: Students put their heads together to make sure everyone on the team knows the answer. Step 4: The teacher calls a number at random, and students with that number raise their hands to be called upon to answer the question and earn points for their teams. Group Investigation divides work among team members, who complete specific tasks and then reconvene to prepare a group presentation. Student Team Learning includes the Jigsaw method and its variations and the Student Teams Achievement Divisions (STAD) method. The Jigsaw method has five major components: reading, expert group discussion, team report, testing, and team recognition. Meanwhile, STAD is organized around the components of teacher presentation, team study, individual quizzes, individual improvement scoring, and team recognition. The main difference between Jigsaw and STAD is that Jigsaw is well suited for teaching material in a narrative form such as a story or chapter, whereas STAD is useful in teaching materials that require single correct answers such as language rules and mechanics. Curriculum Packages are specific programs for teaching math and language and include the Cooperative Integrated Reading and Composition program. The Learning Together model organizes instruction according to the principles of positive interdependence, individual accountability, promotive face-to-face interaction, social and collaborative skills, and group processing. Specifically, positive interdependence means that the success of students is linked with the success of their team members and may be structured through mutual goals, joint rewards, shared resources, complementary roles, and a common team identity. Individual accountability means that the performance of each member is assessed and results are given to the team and the individual so that team members cannot get a free ride on the efforts of their teammates. Yet, team members still help, share, encourage, and support each others efforts to succeed through promotive interaction within their groups. Furthermore, they use and develop their interpersonal and small-group skills of leadership, decision making, trust building, and conflict management. Finally, the team members perform group processing to reflect how well the team is functioning and how its effectiveness may be improved. As such, the main difference between the Learning Together and other CL models is that this model is less discrete and less prescriptive than the Structural and the Student Team Learning models that employ specific steps in lesson planning and some what prepackaged curricula, lessons, and strategies in a prescribed manner (Johnson Johnson, 1998, p. 226). Rather, the Learning Together model provides a conceptual framework for teachers to plan and tailor cooperative learning instruction according to their circumstances, student needs, and school contexts. (For fu rther description of the various CL models, see Kluge, McGuire, Johnson, Johnson, 1999.) 2.2 Review of Previous Studies Previous research involving students who spoke English as a first language and who learned content in English has suggested that CL may encourage higher self-esteem and lower feelings of alienation at school (Johnson, 1979). For instance, Norem-Hebeisen and Johnson (1981) reported that self-esteem was positively related with cooperative relationships among 821 White, middle-class secondary school students in a mid western suburban American community. These researchers further reported that competitive and individualistic patterns of social interdependence reflected lower self-esteem and greater concerns regarding success and social approval. However, Johnson, Johnson, Scott, and Ramolae (1985) found no significant differences between the Learning Together CL model and individualistic and competitive forms of instruction in improving the self-esteem of 154 fifth- and sixth-grade students of science in suburban Minnesota. Along similar lines, Oickle (1980) studied the effects of team reward and individual reward structures on the English achievement and self-esteem of 1,031 students from diverse communities enrolled in four American middle schools. This researcher reported positive effects in favor of the team reward structure in promoting achievement in the four schools and in improving self-esteem in only one of the schools. Similarly, Madden and Slavin (1983), who studied the development of self-esteem among regular and special needs elementary school children in Baltimore, Maryland, reported greater general self-esteem effects for STAD but no differences in academic and social self-esteem between STAD and the control group. Conversely, Allen and Van Sickle (1984) reported no differences between STAD and the control group in improving the general self-esteem of 51 ninth-grade students after 6 weeks of experimentation in rural Georgia. Finally, while some researchers found that the Jigsaw method had positive effects in improving students general self-esteem (e.g., Blaney, Stephan, Rosenfield, Aronson, Sikes, 1977), Gonzales (1979) reported no such effects. In the context of ESL/EFL, previous research suggests that CL promotes positive attitudes among learners (Gunderson Johnson, 1980), intrinsic motivation and satisfaction (Clement, Dornyei, Noels, 1994; Szostek, 1994; Ushioda, 1996), and active pursuit of group goals (Nichols Miller, 1994). It also leads to gains in social support for academic excellence (Daniels, 1994), expectancy of successful task fulfillment (Douglas, 1983), and increased self-confidence and less anxiety (Deci Ryan, 1985). More recently, Ghaith and Yaghi (1998) reported that the STAD method is more effective than individualistic instruction in improving the acquisition of L2 rules and mechanics. Likewise, Calderon, Hertz-Lazarowitz, and Slavin (1998) reported that a bilingual Cooperative Integrated Reading and Composition intervention improved third-grade achievement during transition from Spanish to English in comparison with control classes that used traditional textbook reading methods. Similarly, Bejarano, Levine, Olshtain, and Steiner (1997) reported that small-group cooperative practice of modified interaction and social interaction strategies improve EFL learners communicative competence. In like manner, Thomson (1998), in her study of a group of third-year Australian university students in a Japanese language class, found that cooperation among teachers and students increased interaction opportunities among learners and promoted autonomous learning. Finally, Ghaith (2002) reported that the Learning Together CL model positively correlates with a supportive L2 climate and with learners perceptions of fairness of grading and academic achievement. The aforementioned studies underscore the value and potential of CL in the L2 classroom. However, there is still a need to investigate the efficacy of various CL models in promoting gains in the cognitive and non-cognitive domains of ESL/EFL instruction across different languages and cultures. 2.3 Summary Consequently, the present study set out to investigate the effects of the Learning Together CL model on the achievement, academic self-esteem, and feelings of alienation among ESL learners studying in a situation characterized by competitive schooling and limited opportunities for meaningful social interaction in English, the target language. Effects of the Learning Together Model of Cooperative Learning on English as a Second Language in Reading Comprehension Achievement and Academic Self-Esteem CHAPTER 3 Research Methodology 3.1 Study Design The study employed a pre test-post test control group design and focused on the variables of academic self-esteem and alienation from school as well as achievement based on the proposition that interacting positively with other people to achieve common goals tends to increase academic self-esteem and to decrease school alienation (Johnson, Johnson, Stanne, 2000). Academic self-esteem and psychosocial adjustment at school are of critical importance because they enable learners to withstand the disappointments of life, be confident decision makers, and ultimately be happy and productive individuals (Slavin, 1995). Likewise, the Learning Together CL model was selected as the form of intervention in the present study because it encompasses all the CL elements of heterogeneous grouping, positive interdependence, individual accountability, social and collaborative skills, and group processing. Furthermore, there is at present a need to examine the efficacy of this model in The context of teaching ESL in general, and in the context of the present study in particular, due to the scarcity of previous research. 3.2 Populations and Sample Participants in the study are 60 upper primary students from a primary school in Kulim. The learners are from families with low to medium socioeconomic and educational backgrounds enrolled in the primary school in Kulim. There are 34 males and 26 females, and their ages ranged from 11 to 12 years. The participants will be selected from the primary school and will be randomly assigned to control and experimental groups; the study will last for 10 weeks. The experimental group included 30 participants who will study together in seven teams of four members each according to the dynamics of the Learning Together CL model as described in the Study section. Meanwhile, the 30 participants in the control group will study the same material according to procedures in their textbooks. FIGURE 2: Populations and Sample Male Female Experimental Group 16 14 Control Group 18 12 3.3 Research Instruments Academic self-esteem was defined in the context of the present study as the self perception of one as being a capable, competent, and successful student (Johnson Johnson, 1996, p. 67) and measured by a five-item Likert subscale adapted from Johnson and Johnson (1996). Likewise, an eleven-item Likert subscale also adapted from measured school alienation Johnson and Johnson (1996) In addition, an achievement pre test specifically designed for the purpose of the present study is administered to all participants 1 week prior to the treatment. This test is based on a reading text and included 12 items that measured participants literal comprehension of ideas directly stated in the passage and higher order comprehension that required inference and interpretation. Finally, the same post test is administered to the participants in the control and experimental groups at the conclusion of the treatment. This test is a domain-referenced test that covered the learning outcomes and competencies targeted during the period of investigation. These outcomes and competencies included utilizing context Clues (syntactic and semantic) and using reading strategies such as previewing, skimming, and scanning to achieve literal and higher order comprehension of printed discourse. The post test is based on a selection reading text that is previously read by the participants and included nine multiple-choice, three short-answers, and eight sentence-completion items that measured the outcomes and competencies under investigation. The content validity of the test was established by the researcher, the program coordinator, and the teacher who implemented the study, using a specification table as suggested by Sax (1980). Consequently, it is determined that four items measured literal comprehension, eleven items measured higher order skills, and five items measured the use of context clues to aid comprehension. 3.4 Procedure for Data Collection The study consisted of two phases. The first phase involve a teacher who agreed to participate in the study by applying the elements of the Learning Together CL model (heterogeneous grouping, positive interdependence, individual accountability, social skills, group processing) in her teaching of ESL. This phase focused on specifying academic and collaborative skills objectives, dividing students into groups, arranging the room, assigning roles, and planning materials. Furthermore, the participating teacher will receive training in explaining academic tasks, structuring positive goal interdependence, individual accountability, and intergroup cooperation. The teacher will also learn how to specify and monitor learners desired behaviors and enable students to process and evaluate how the group functioned. The purpose of this first phase was to maximize experiment fidelity through careful training of the teacher-experimenter who would implement the second phase of the study. The second phase of implementation involved working with the program coordinator and the teacher who agreed to participate in the study in order to determine the content and learning outcomes and competencies to be achieved during the period of investigation. In addition, detailed lesson plans were designed in order to teach the same content and skills to the experimental and control groups. The lesson plans for the experimental group were based on a checklist of teachers roles and lesson templates designed by Johnson, Johnson, and Holubec (1987) . Specifically, the plans included lesson summaries, instructional objectives, and a list of materials needed as well as specifications of time required, group size, assignment to groups and roles, and arranging the room. The lesson plans also included an explanation of tasks, procedures to structure positive interdependence and individual accountability, and criteria for success. In addition, the plans specified the social skills and expected behaviors, and included procedures for group monitoring and processing to see how well the group functions. Meanwhile, the lesson plans for the control group focused on reading the same material according to the instructional procedures (activities) suggested in their textbook. These procedures were organized into three stages of lesson planning: opening, instruction and participation, and closure. These stages provided opportunities for working on various language objectives in the written and oral domains in an integrated matter, using a wide variety of instructional techniques such as whole-class brainstorming, discussion, question and answer, comprehension checks, crossword puzzles, and graphic organizers. Both the experimental and control group lesson plans addressed the same instructional objectives and will be based on the same reading selections and exercises. However, the experimental plans provided opportunities for small-group interaction and for sharing resources among team members. There was also an emphasis on social and collaborative skills and on developing team spirit and collegiality. Conversely, students in the control group worked individually and shared their answers with the class. As previously noted, one of the teachers who had received training in Phase 1 of the study had agreed to participate in Phase 2. In order to avoid any potential bias in the implementa